Tentative Agenda
Tuesday, October 14, 2025
Breakfast on Your Own
7:30 a.m.
Member Registration Open
8:30 a.m.
Golf Outing
Teravista Golf Club
Tee-off begins at 9:00 a.m.
Boxed lunch at noon
3:00 p.m. - 4:30 p.m.
Pre-Con: Hands-on Canva
Recommended that attendees have a Canva Pro subscription and bring laptop for hands-on learning
Evening on Your Own
Wednesday, October 15, 2025
Complimentary Hotel Breakfast
7:30 a.m.
Member Registration Open
8:30 a.m. - 11:45 a.m.
General Session
Welcome and Convene
Invocation and Pledge of Allegiance
TMSA Lifetime Achievement Award
Vincent the Dancing Umpire
Team Building
TEC Group Meetings
Youth Tour Panel
Savanna Chandler, Grayson Collin EC
Mikayla Herron, Pedernales EC
Ryan Holmes, Taylor EC
Brailey Ramirez-Autry, Lyntegar EC
Lari Samford, San Bernard EC
Moderator: Alex Dal Santo, Texas Electric Cooperatives
11:45 a.m.
Networking Lunch
1:00 p.m. - 4:00 p.m.
Breakout Sessions
Communicating with Tenured and New Members
John Spiess, San Bernard EC
Brianna McBride, Coserv
Outage Communication Plans
Dennis Rose, Founder/Owner, Resiliency Consulting Services
MSR Department Policies, Procedures and Structure
Robyn Lowe, San Bernard EC
Tami Ross, Sam Houston EC
Vicky Garcia, Nueces EC
Building Better Strategic Communication Plans
Keith Stapleton, Cooperative Consultant
De-escalating High Bill Complaints
Mary Arredondo, Wharton County EC
Raegan Mazurek, Medina EC
Mindy Parrish, Pedernales EC
Moderator: Diana Gonzales, Pedernales EC
New Ideas for Annual Meetings
Brittany Williams, San Patricio EC
Paige Eaton, Wood County EC
Kathreyn Portis, Coleman County EC
Moderator: Claire Stevens, Texas Electric Cooperatives
4:00 p.m. - 5:30 p.m.
Welcome Reception & Showcase
Evening on Your Own
Thursday, October 16, 2025
Complimentary Hotel Breakfast
7:30 a.m.
Member Registration Open
8:30 a.m. - 11:45 a.m.
General Session
Welcome and Reconvene
AI's Biggest Questions, Myths and Mysteries
Beth Z, Your Nerdy Best Friend
Toot Your Own Horn
Government Relations Update
Zachary Stephenson, Director of Regulatory & Legal Affairs, Texas Electric Cooperatives
Roundtable Discussions
11:45 a.m.
Networking Lunch
1:00 p.m. - 4:00 p.m.
Breakout Sessions
Tools and Tactics for Elevating MSR Morale
Creating Content with a Click: Turn One Idea into Dozens with AI
Beth Z, Your Nerdy Best Friend
Everything You Need to Know About Batteries
Gordon Drake, Director, Market Design & Analysis, ERCOT
Powered Productivity
Beth Z, Your Nerdy Best Friend
Dealing with Mega Consumers
Katie Haby, Medina EC
Maximizing the Impact of Your Website
Matt Porter, Web Solutions Engineer, Touchstone Energy Cooperative
Adjourn
6:00 p.m. - 9:00 p.m.
Evening Event at Uncle Buck's
Friday, October 17, 2025
Complimentary Hotel Breakfast
7:30 a.m.
Member Registration Open
8:30 a.m. - 11:00 a.m.
General Session
Welcome and Reconvene
Grid Education
Kristi Hobbs, Vice President, System Planning and Weatherization, ERCOT
Touchstone Energy Update
Matt Porter, Web Solutions Engineer, Touchstone Energy Cooperative
More Than a Game
Chris Almendarez, President, Round Rock Express
11:00 a.m.
Closing Comments/Grand Door Prizes/ Adjourn