Agenda
Tuesday, October 14, 2025
Complimentary Hotel Breakfast Buffet
7:30 a.m.
Member Registration Open
Ballroom Foyer
8:30 a.m.
Golf Outing
Teravista Golf Club
Tee-off begins at 9:00 a.m.
Boxed lunch at noon
3:00 p.m. - 4:30 p.m.
Pre-Con: Hands-on Canva
Recommended that attendees have a Canva Pro subscription and bring laptop for hands-on learning
Sunflower
Evening on Your Own
Wednesday, October 15, 2025
Complimentary Hotel Breakfast Buffet
7:30 a.m.
Member Registration Open
Ballroom Foyer
8:30 a.m. - 11:45 a.m.
General Session
Hereford
Welcome and Convene
Presiding: Ryan Holmes, MS&C Conference Committee Member, Taylor EEC
Invocation and Pledge of Allegiance
TMSA Lifetime Achievement Award
The Dancing Umpire
Vincent Chapman
Team-Building Activity
TEC Group Meetings
Recharging Youth Tour: Fresh Approaches To Recruitment and Engagment
Savanna Chandler, Grayson Collin EC
Mikayla Herron, Pedernales EC
Ryan Holmes, Taylor EC
Brailey Ramirez-Achury, Lyntegar EC
Lari Samford, San Bernard EC
Moderator: Alex Dal Santo, Texas Electric Cooperatives
11:45 a.m.
Networking Lunch
Sunflower
1:00 p.m. - 4:00 p.m.
Breakout Sessions
1A: Communicating with Tenured and New Members
John Spiess, San Bernard EC
Brianna McBride, Coserv
Holstein
1B: Outage Communication Plans
Dennis Rose, Founder/Owner, Resiliency Consulting Services
Hereford
2A: MSR Department Policies, Procedures and Structure
Vicky Garcia, Nueces EC
Robyn Lowe, San Bernard EC
Tami Ross, Sam Houston EC
Holstein
2B: Building Better Strategic Communication Plans
Keith Stapleton, Cooperative Consultant
Hereford
3A: De-escalating High Bill Complaints
Mary Arredondo, Wharton County EC
Raegan Mazurek, Medina EC
Mindy Parrish, Pedernales EC
Moderator: Diana Gonzales, Pedernales EC
Holstein
3B: New Ideas for Annual Meetings
Brittany Williams, San Patricio EC
Paige Eaton, Wood County EC
Kathreyn Portis, Coleman County EC
Moderator: Claire Stevens, Texas Electric Cooperatives
Hereford
4:00 p.m. - 5:30 p.m.
Welcome Reception & Showcase
Satellite Bar
Evening on Your Own
Thursday, October 16, 2025
Complimentary Hotel Breakfast Buffet
7:30 a.m.
Member Registration Open
Ballroom Foyer
8:30 a.m. - 11:45 a.m.
General Session
Hereford
Welcome and Reconvene
Presiding: John Spiess, MS&C Conference Committee Member, San Bernard EC
AI's Biggest Questions, Myths and Mysteries
Beth Z, Your Nerdy Best Friend
Toot Your Own Horn
Government Relations Update
Zachary Stephenson, Director of Regulatory & Legal Affairs, Texas Electric Cooperatives
Roundtable Discussions
11:45 a.m.
Networking Lunch
Sunflower
1:00 p.m. - 4:00 p.m.
Breakout Sessions
1A: Tools and Tactics for Elevating MSR Morale
Moderator: Sarah McLen, Big Country EC
Holstein
1B: Creating Content with a Click: Turn One Idea into Dozens with AI
Beth Z, Your Nerdy Best Friend
Hereford
2A: Everything You Need to Know About Batteries
Gordon Drake, Director, Market Design & Analysis, ERCOT
Holstein
2B: Powered Productivity
Beth Z, Your Nerdy Best Friend
Hereford
3A: Dealing with Mega Consumers
Katie Haby, Medina EC
Holstein
3B: Maximizing the Impact of Your Website
Matt Porter, Web Solutions Engineer, Touchstone Energy Cooperative
Hereford
Adjourn
6:00 p.m. - 8:00 p.m.
Evening Event at Uncle Buck's Fish Bowl & Grill
Friday, October 17, 2025
Complimentary Hotel Breakfast Buffet
7:30 a.m.
Member Registration Open
Ballroom Foyer
8:30 a.m. - 11:00 a.m.
General Session
Hereford
Welcome and Reconvene
Presiding: Diana Gonzales, MS&C Conference Committee Member, Pedernales EC
Grid Education
Kristi Hobbs, Vice President, System Planning and Weatherization, ERCOT
Touchstone Energy Update
Matt Porter, Web Solutions Engineer, Touchstone Energy Cooperative
More Than a Game
Chris Almendarez, President, Round Rock Express
11:00 a.m.
Closing Comments/Grand Door Prizes/ Adjourn