Meeting Details

Unless there’s an outage or perhaps your magazine lands in their mailbox, the only time most members think about you is when the bill is due. The perception of your brand is directly tied to the experiences your members have with your team, your services, and your processes. A difficult or frustrating experience can hurt engagement. Learn to identify and address what could be harming member perception.

Key Takeaways:

• Foster an environment for creating “wow” moments.
• Find ways to proactively connect with members, especially those who don’t typically engage.
• Learn a framework to identify pain points that cause frustration and hurt your brand.
• Examine your communications from your members’ viewpoint.